Build into your business culture the recognition, respect, empathy and validation for all human contribution to your business success. This includes;
- your customers (remember customers are always right?)
- your stakeholders (everyone interested in the success of your business or venture)
- your end-users (people using, accessing or affected by the product or services that your business offers)
- your staff (employees, workers, contractors, vendors, consultants and everyone contributing to the development and delivery of your product or services)
People are affected by your business all along their user experience and customer journey, as well as the progression of your product and services from inception to completion.