Announcing The Findings Of The 2014 Study Of Product Team Performance

Available For Immediate Download: The Whitepaper On Findings Of The Third Annual Global Study Of Product Teams Provides Insights Into Specifics Of How Some Product Teams Excel

Actuation Consulting conducted the third annual global study of product teams with the goal of continuously improving our understanding of why some product teams excel while others struggle.

“We also sought to expand our knowledge of the factors that drive or influence the best outcomes,” states Greg Geracie, President of Actuation Consulting, that has conducted the study of Product Team Performance for the past 3 years.

This survey is unique in that it receives support from a constellation of industry associations and market players – groups that generally don’t collaborate on such endeavors.

studycover_2014Download the Findings on The Study of Product Team Performance 2014

The 2014 study was designed to further explore the dynamics of high-performing product teams by pursuing four interconnected threads;

1. The first thread delves into demographic information, helping us understand respondent profiles, spans of responsibility, size of company and market segment served.

2. The second thread, role clarification, reveals how actively respondents are involved in product development, what role they play and to whom they report.

3. The third thread allows us to examine today’s product development processes as well as perceptions of which methods actually increase a product’s profitability.

4. In the fourth and final thread, we more deeply explore the last several years’ findings and the key factors that distinguish high performance teams from all others. This year’s questions focus on the use of industry best practices, return on investment (ROI) and its application, the product team’s relationship with the Sales and Marketing organizations and how well the product team understands and aligns its efforts to the sales cycle.

Download the Findings on The Study of Product Team Performance 2014

For consistency, the same methodology as last year’s study was used. e-Focus Groups® conducted the survey on behalf of Actuation Consulting, with the support of six professional associations and companies. Participants were allowed nearly 90 days to complete the survey, and after the survey closed, we provided results to our statistician who conducted regression analysis.

Through this statistical analysis, we identified five additional factors that contribute to the success of high-performing teams:

1. Nurturing a Positive Environment for the Product Team

2. Acknowledging the Critical Relationship between Product and Project Management

3. Optimizing the Product Team’s Relationship with the Sales Organization

4. Understanding the Sales Cycle

5. Enhancing the Relationship with Marketing

Whitepaper: Findings on The Study of Product Team Performance 2014
About The Study

Every year, Actuation Consulting conducts a global study of product teams with the goal of continuously improving our understanding of why some product teams excel while others struggle. We also seek to expand our knowledge of the factors that drive or influence the best outcomes.

Each year the survey findings were so intriguing and relevant to improving product team performance, that a wide range of industry associations and companies have been working to support broader awareness of the findings through live meetings, webinars, and other events.

Co-Authors of the Annual Study include:

David Heidt, Principal, Enterprise Agility and former President of IIBA Chicagoland
Matt Jackson, President, Jackson Consulting
Ron Lichty, Principal, Ron Lichty Consulting and author of Managing the Unmanageable
Gary Pickens, VP and Chief Research Officer at Truven Healthcare Analytics

Whitepaper Findings: on The Study of Product Team Performance 2014

Greg GeracieAbout Greg Geracie

Greg Geracie is the President of Actuation Consulting, a world-class provider of product management advisory services and training courses to some of the nation’s most well known organizations. Actuation Consulting provides popular training courses for product managers as well as product teams.

Mr. Geracie is the author of the global best seller Take Charge Product Management© and the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge© (ProdBOK). This is an industry-wide effort to standardize the practice of product management sponsored by the Association of International Product Management and Marketing (AIPMM).

He is also an Adjunct Professor at DePaul University’s College of Computing and Digital Media where he teaches a course on high-tech product management. Mr. Geracie earned undergraduate degrees from the University of Vermont and continued his executive education at Harvard, MIT, and the Wharton School.

Mr. Geracie is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He has been nominated to the Certification Standards Board for The Association of International Product Marketing and Management (AIPMM).

Mr. Geracie is a contributing writer to a wide variety of industry publications. Recent articles have been published by the Silicon Valley Product Management Association, the Boston Product Management Association, the Association of International Product Marketing and Management, the Project Times, asapm, IPMA and the Business Analyst Times. He also actively contributes to webinars and blogs and speaks frequently on the subject of product management and product team collaboration.

Contact Greg Geracie

Product Management

[email protected]
Twitter: @greggeracie


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