The event introduces a fun and addictive mobile app that delivers style recommendations and instantly complements user preferences. The app leverages its user base to provide a global, crowd-sourced perspective for personalizing fashion recommendations.
“I am inspired by beauty and constantly strive to capture it. Although the quest to be beautiful could easily be misconstrued as vanity, I believe that expression of one’s truest essence is a very uplifting and positive experience. There’s something delightful about discovering a beautiful dress or handbag in the store and making it your own by wearing it. I created STYLEMATIC to provide users with a fun supportive environment for seeking fashion advice and expressing their own personal style”, shares Karen Song, CEO and founder of STYLEMATIC.
STYLEMATIC’s launch party and fashion show features keynotes from The North Face Founder, Hap Klopp, iFabbo international fashion and beauty blogger organization founder, Sinead Norenius, local designers and more! Together with special guest Patricia “Savitri” Burbank, co-founder of One World Children’s Fund, and a curated fashion show hosted and produced by Nkechi, founder of The Emeruwa Music Foundation, the event will serve up stylish fun with red carpet photos, a trunk show of local designers, goody bags, and DJ Blaus.
Karen Song is a member of Startup Product Talks SFBay!
Listen to Karen on the Global Product Management Talk on Feb 26, 2014: http://bit.ly/NMpI9N
STYLEMATIC is an advanced fashion mobile app that is free to download in the app store. The app is a virtual fashion assistant that delivers increasingly personalized style recommendations over time. Users simply bookmark their preferences by snapping pictures or bar code scanning items to receive targeted suggestions from STYLEMATIC’s proprietary style recognition algorithm. http://stylematic.co/ @StylematicApp
About Karen Song
Karen is CEO, Co-founder, and leads product management of the Stylematic mobile and web applications. Since graduating Stanford with a degree in Neuroscience, she has worked at various start-ups in product marketing and marketing roles. Karen enjoys traveling the world, running marathons, hiking, and adventure sports. STYLEMATIC is Karen’s brainchild. When Karen had problems figuring out what cocktail dress to wear to an event, the vision of democratizing fashion and helping fashionistas to more efficiently explore their options was born!