APIs: Opening up Business and Providing Avenues for Growth (with images, tweets) · prodmgmttalk

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April 4, 2013 Silicon Valley Product Management Association (SVPMA) Santa Clara, CA Panel Discussion. (includes additional content provided by speakers)

Global Product Management Talk‘s insight:

What is the API business model?

Its the same as the web biz model –

advertising, selling product, recomendations, satisfaction….

there is NO API biz model (and no santa claus).

If you understand your core biz model – you should wrap your APIs around it = key KPIs

– look for leading indicators, adoption, market share, reach

– Align APIs with that.

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