Ash Maurya On Product/Market Fit

Two webcasts worth viewing about Product/Market Fit from Ash Maurya, still relevant today.

10 Steps to Product/Market Fit
In this webcast presented by Ash Maurya, author of Running Lean, 2nd Edition, he discusses the 10 steps you need to know to get your product/market fit. By following the Running Lean techniques, you will learn to eliminate waste—whether it’s time, money, effort, or all of the above—and get your product to market quickly.

In this webcast you will learn:

Your product is not the “product”
Brainstorm and prioritize
Understand the 3 stages of a startup
Focus on the right macro metrics
Formulate hypotheses
Architect for learning
Architect for speed
Going only as fast as you can learn
Validate Qualitatively, Verify Quantitatively
Systematically test your model

Ash Maurya, author of Running Lean, discusses ‘Innovation Accounting’ which effectively helps startups to define, measure, and communicate progress. By following the Running Lean techniques, you will learn to eliminate waste—whether it’s time, money, effort, or all of the above—and get your product to market quickly.

In this webcast we will discuss:

Establishing a standard measure of progress
Measuring everything as a cohort
Focusing on a single key metric
Building feedback loops with customers for rapid hypotheses generation
Metrics alone are not enough

About Ash Maurya

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog http://www.ashmaurya.com, and which turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs.

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