Book Launch: Turning Ideas into Market-Winning Products

How do ideas become market-winning products? That is the question Chad McAllister, PhD, has explored throughout his 25 year career in product development, management, and innovation. Now, with the economy showing signs of improving, organizations are committing more resources to innovation. This is creating a need for people to move into product roles, but many employees, even those who have been product developers and managers, lack a clear understanding and the frameworks for being successful with innovation.

Chad’s new book, “Turning Ideas into Market-Winning Products,” is for employees moving into product roles and for existing product professionals who want to excel. From the book’s description…

“Looking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teams develop new products that consumers love.”

Chad discusses his new book on the Global Product Management Talk broadcast live from with host, Cindy F. Solomon, on Wednesday, March 26, 2014 at the simultaneous times of [10:00] AM Pacific Time, [11:00] AM MST Denver, [12:00] Noon CST Chicago, and [1:00] PM EST Boston.


Participants are welcome to listen live at and/or call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and using the hashtag #ProdMgmttalk (Best live listening quality is to call in to listen on the line during the show.)

Everyone that participates will receive the ebook “Turning Ideas into Market-Winning Products.”

About Chad McAllister
Chad McAllister was a boy who loved to take apart things to see what was inside – what made something work. Not too much of a stretch that he found a love for electrical engineering during college. After graduating, he worked with teams in small, large, and startup businesses developing products – new hacks that no one had seen before. Sometimes the products made customers into raving fans and sometimes it was left to him to pick up the pieces and figure out what went wrong. Along the way he returned to school, earning a PhD in business, to deepen his understanding of how to exceed customers’ expectations. He is also PMP certified and holds professional product innovation certifications from PDMA and AIPMM. He founded Product Innovation Educators to teach anyone how to turn ideas into products that create raving fans. Oh, and he is currently traveling the US in an RV exploring innovation.

About Global Product Management Talk
The Global Product Management Talk is a top 10 business podcast on the BlogTalkRadio network hosted and produced by Cindy F. Solomon, CPM, CPMM. Regularly scheduled broadcast discussions of vital issues affecting professionals passionate about product excellence, product management, startups, marketing, innovation, and methodology. It is a full hour hosted by @CindyFSolomon of @ProdMgmtTalk talking with thought leaders from the San Francisco Bay Area and beyond.
Follow @ProdMgmtTalk
Hashtag #ProdMgmtTalk
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Brought to you this week by:

Startup Product Open Oakland innovative unconference, March 29, 2014 all day at the Port Coworkspace blows open the doors for everyone to contribute, question, and interact with each others’ ideas, prototypes, products, problems and process using Open Space Technology. Register today for best price at

The 3rd Annual Global Study of Product Team Performance on the dynamics of product team performance by identifying the factors that impede or improve product development outcomes. Take the survey before April 7.

Webcast Digest
Daily, curated educational webcasts, webinars and free online events for your continuous learning. @webcastdigest


Association of International Product Marketing and Management (AIPMM) Founded in 1998, the AIPMM promotes worldwide excellence in product management education with trainings, certification and professional networking opportunities providing corporate members an assurance that their product professionals are operating at peak performance.
AIPMM Webinar Series:


Broadcast recorded live at Studio132 by BZLewis

Music courtesy of @BlameSally

Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.

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