In this 5-hour workshop, you will learn best practices for creating products that people love. The workshop is divided into three sections:

  1. Define customer needs, identify opportunities, and find a winning product strategy and MVP
  2. Learn and apply UX design principles to create and test your product
  3. Validate your product with user testing and metrics
Schedule:
[1:00][1:15] Welcome and agenda
[1:15][1:30] Understanding and prioritizing customer needs
[1:30][1:45] Prioritizing and identifying product opportunities
[1:45][2:00] Defining your product strategy and MVP
[2:00][2:15] Break
[2:15][3:15] Principles of good user experience (UX) Design
[3:15][3:30] Creating wireframes
[3:30][3:50] How to validate your product with user testing
[3:50][4:00] Break
[4:00][4:20] Case study: validating your MVP
[4:20][5:10] Using metrics to validate and improve your product
[5:10][5:20] Break
[5:20][5:50] Evaluation of attendee products and ideas, open Q&A and discussion
[5:50][6:00] Wrap-up

Who should attend the workshop?

If you have an idea for a product or are working on an existing product and you want to make it make better – this is the place to be.

If you want to learn more about best practices in product management and UX design – join us.

Note: even though the title says “Lean Startup”, this workshop is not just for startup people!  The principles learned in this workshop can be applied to larger companies, too.

About the Instructor:

danolsen-100Dan Olsen is an entrepreneur and product expert. He started his high-tech career managing submarine design and then worked at Intuit where he led product management for Quicken. Dan also led product management at Friendster. He was CEO and cofounder of YourVersion, a personalized news discovery engine startup that won the People’s Choice Award at TechCrunch50. Dan currently consults to companies, usually as interim VP of Product for early stage startups. His prior clients include Facebook, Box, YouSendIt, Chartboost, Epocrates, Ness, VideoGenie, and One Medical Group. Dan holds a BS in Electrical Engineering from Northwestern, a Master’s in Industrial Engineering from Virginia Tech, and an MBA from Stanford. You can learn more about Dan on LinkedIn.