Organizations are increasingly dependent on diverse teams for developing innovative products, making important decisions, and improving efficiency. For example, recent trends in industry such as “integrated product development” are based on the premise that organizations will be more efficient if they bring together a diverse set of experts to solve complex problems (Cagan & Vogel, 2002).

In product development, the ability to understand and access information is a key determinant of innovation (Cohen & Levinthal, 1990; Wheelwright & Clark, 1992).  Even in seemingly narrow problem domains (e.g., the design of a new circuit board) multiple perspectives (e.g. materials, electrical engineering) can enhance innovation by helping team members reframe a problem.

Cross Functional Teams: blessing or curse

Cross Functional Product Development Teams, Creativity and The Innovativeness of New Consumer Products

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