Failing Fast on Social Media

From Kaylee Kolditz
Innovation Cultivator, Consultant and Connector
[email protected]

Are you using social media to test your innovations?
If not, you’re missing a dynamic, diverse, and free test audience.

I’m a big fan of So You Think You Can Dance (aka SYTYCD – FOX, Tuesdays at 8pm Eastern). Regardless of what you think of me for that admission, an episode early this season provided a terrific example of how to use social media to fail fast.

SYTYCD has an app where viewers can indicate that they are watching the show live. It then connects the user with show content, a voting platform and the #SYTYCD twitter feed.

So You Think You Can Dance App

On this particular episode, the producers introduced a new process for elimination of that week’s two bottom dancers. Well, within a minute the twittersphere lit up. Fans were ticked off – truly, there was anger, frustration, concern and a plethora of other negative emotions flying about in tweet after tweet. Uh oh, #fail.

However, the producers used this as a #lesson and that really shows their ability to be truly #innovative.

Why?

Because, they didn’t jump into the Twitter conversation and counter the opinions or defend their attempt at something new. Nope.

They actually remained quiet. But, the very next episode started with Cat Deeley (the host) sharing that, based on all the fan feedback, the show would go back to the elimination process from last season.

And, they did. That was it. They tried to innovate. They listened to feedback. They went back to the old way when the new way was not received well.

So, would this experience cause them pause when it comes to another innovation?
Or would they see this as a success?

I didn’t interview them, so I leave the conclusion up to you.
Thoughts?

Kaylee KolditzAbout the Author, Kaylee Kolditz

With 18 years of marketing and business development experience, I have worked with companies large and small across a variety of industries, but I get the most energy and joy from working with product development organizations. In my current role, I help product organizations identify and access the resources (trainings, publications, groups, events) to cultivate a culture of innovation. I also help folks network online and in person, and manage an online community and conference for innovation in product development.

Goals: I’d like to connect with companies in the NYC area interested in looking at the gaps in their innovation culture and putting a plan in place to cultivate a culture of innovation throughout their organization.

Kaylee is organizer of the Women In Product NYC meetup.

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