“Since introducing one of the first digital audio players in 1997, Audible (now owned by Amazon) has become the biggest name in audiobooks,” says Audible founder and CEO Donald Katz of the surging audiobook phenomenon.
Technologies like Whispersync for Voice, an Amazon offering created by Audible, allows users to toggle seamlessly between reading a book on their Kindle and listening to it in their car.
According to Katz, “you would have a more interesting life, a more enriched life, a more successful economic life, you get more dates, if you read some more books.”
On top of a fatter wallet and a busier love life, audiobooks bring you performances by the best actors in the world, who “have elevated the form.” No wonder the average Audible member goes through about 18 books a year.
Get a free audio book when you sign up for a 30-day free trial at audiblepodcast.com/prodmgmttalk