Introducing…Piyali Sircar!

piyaliPlease join us in extending a warm welcome to the newest member of the Startup Product Academy, LLC team, Piyali Sircar!

Hailing from the east coast and having narrowly escaped the terrible wrath of Hurricane Hercules, Piyali made the move out to the West a couple weeks ago to immerse herself in the vibrant San Francisco startup scene. After graduating from the University of Pennsylvania with a BSE in Bioengineering, Piyali spent a few years with L.E.K. Consulting in Boston doing strategy work for a wide array of products, mostly in the healthcare and MedTech sectors, where her love for product was reawakened.

For the past five months she worked with startups at MassChallenge, a Boston-based accelerator. In addition to acquiring new sponsors and maintaining existing relationships at MassChallenge, Piyali piloted a user-testing program for startups to receive real-time customer feedback, an established and valued MassChallenge offering today, and helped create a manual for replicating the unique MassChallenge accelerator model.

Piyali worked closely with startups in fashion, retail and healthcare to synthesize and prioritize customer feedback before translating them into implications for product attributes. She became obsessed with creating meaningful, emotional user experiences through a laissez-faire approach to user-testing.

“My favorite moments at MassChallenge were when startups would stop and grab me on my way to the kitchen, all excited and riled up, to show me a new product feature based on feedback. Finally I knew what impact felt like and knew I wanted to keep doing this. This was also proof for MassChallenge that the community model was working, people were sharing insights to make each other better. This is innovation!” says Piyali.

Piyali’s primary objectives in joining our community is to get closer to product. She wants to create memorable user experiences and products that are inspired by the way humans operate and reflect who we are. One day, she wants to display all the iterations of a product side by side to demonstrate product evolution, ala Steve Jobs!

Piyali joins Startup Product Academy, LLC to increase awareness about our mission and garner community support through sponsorships. She will also help brainstorm and produce events relevant to product management.

Fun facts

Last movie I saw: Her
Book I’m reading now: Biography of Steve Jobs
Last thing I ate: Thai red curry
Latest projects:

  • Creating a product blog (content/design/coding),
  • Creating an actor’s website (design/coding),
  • applying for dance grants to establish a nonprofit group in the Bay area, and
  • Startup Product Academy, LLC!

Connect with Piyali Sircar

After graduating from the University of Pennsylvania with a BSE in Bioengineering, Piyali spent a few years with L.E.K. Consulting in Boston doing strategy work for a wide array of products, mostly in the healthcare and MedTech sectors, where her love for product was reawakened. Piyali worked closely with startups in fashion, retail and healthcare to synthesize and prioritize customer feedback before translating them into implications for product attributes. She became obsessed with creating meaningful, emotional user experiences through a laissez-faire approach to user-testing.  Piyali is a consultant with experience in product design and development looking to take on a more active product role. You can reach Piyali at piyali.sircar at alumni.upenn.edu or connect with her on LinkedIn www.linkedin.com/pub/piyali-sircar/25/a77/a22

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