Lean startups should “pivot” on product and strategy, but not on passion – Chris Hoogewerff

Some entrepreneurs and builders are driven by the prosp […]

StartUP Product‘s insight:

We’ve learned a lot about creating great products from the Lean movement, not surprisingly in the ‘measure’ and ‘learn’ steps of the ‘Build, measure, learn’ cycle.  In this thoughtful article, Chris Hoogewerff proposes a 4th step.  He argues convincingly that it’s vital to maintain passion even after major pivots, and when we pivot to something that departs too much from that “thing” that compelled us to create our startup, we may be in trouble.  To paraphrase, the litmus test could come in the form of a ‘Visualize’ step where we ask ourselves, ‘Do I love this new product and will I be fanatical about serving the people that will use it?’

Join us October 11, 2013 for Startup Product Summit SF2 to connect with lots of others that are passionate about product.  Register: http://bit.ly/11jHipK

See on chrishoog.com

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