Glenn Geffcken, Author, Shift: Indigenous Principles for Corporate Change

Global Product Management Talk With Glenn Geffcken, Author, Shift: Indigenous Principles for Corporate Change & Partner,


Often in the the startup environment, we expend enormous energy birthing a vision to life. There is so much on a tactical level required to bring our ideas to fruition that culture tends to be viewed as something that we’ll get to later on down the road. Yet, the single most powerful way to birth a vision with impact is to focus on culture from the very beginning.

Glenn says, “Anytime we hold conversations about how we can birth new ideas into life, the more we can engender a focus on culture the more new ideas will come forward with verve and impact.” Listen!

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Glenn Geffcken joined host Cindy F. Solomon for the Global Product Management Talk on Wednesday, May 7, 2014. Author Glenn Geffcken released his first book, “SHIFT: Indigenous Principles for Corporate Change”, to catalyze a shift in organizational culture through the application of principles from indigenous society to the art of doing business. Geffcken offers a culturally based process and path to help move companies from stagnation to change, from mediocrity to innovation, and from disconnection to harmony. Geffcken details a set of principles that underlie indigenous societies throughout the world, drawing on their wisdom, their teachings, and their implications for significant transformation of core behaviors, beliefs, values, and ethics—which taken as a whole, represent a paradigm shift of magnitude rarely seen in the business world.

Get the book!

About Glenn Geffcken

Glenn Geffcken is an accomplished executive with a background in sales, large-scale event production, publishing, and sustainability. He founded Balanced Is, a consulting company focusing on helping companies shift and evolve their culture. Geffcken lives in the Blue Ridge Mountains of western North Carolina with his wife, Maria and his three step-children.

About Balanced Is:
Balanced Is helps companies strengthen their organizational culture through individualized workshops and coaching. Their workshops are designed to help professional people and business leaders deepen their personal value systems. By doing so Balanced Is enables them to infuse their careers and organizations with deeper meaning and purpose, which leads to a stronger organizational culture and enhanced business performance. Founding partner Glenn Geffcken has published a book, SHIFT: Indigenous Principles for Corporate Change, which explores the ancient principles of indigenous society and their applicability to business.

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About Global Product Management Talk

The Global Product Management Talk is a top 10 business podcast on the BlogTalkRadio network. Regularly scheduled broadcast discussions of vital issues affecting professionals passionate about product excellence, product management, startups, marketing, innovation, and methodology.

Global Product Management Talk full hour with Host @CindyFSolomon @ProdMgmtTalk talking with thought leaders from the San Francisco Bay Area and beyond, including experts, startup practitioners, passionate product people forwarding product excellence. Broadcast recorded live at Studio132 by 6-time Emmy winner, BZLewis. Music courtesy of @BlameSally
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