Live Broadcast: Product Line Roadmapping with Paul O’Connor, Founder of The Adept Group



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Companies that embrace product line roadmapping can reap enormous benefits, including: greater strategic impact (think revenue, earnings and market share); faster deliveries by leveraging platforms and delivering feeding technologies and capabilities in a more timely fashion; focused and amplified innovation; better resource use efficiency through much smarter cross-organizational/cross-hierarchy coordination of work and decisions specific to a common product line strategy.


“I am looking forward to the opportunity to discuss this important topic with the listeners of Global Product Management Talk because it is my observation and belief that, at minimum, product line roadmapping offers organizations the opportunity to double the impact – that is, the bottom line performance – of a product line when compared to the base case of not doing roadmapping,” shares Paul O’Connor.

Transcript of Tweets:

About Paul O’Connor
Paul O’Connor is an expert in the field of New Product Development and a past PDMA president. In 1984, Paul founded The Adept Group Limited, Inc. with a focus on product development productivity working with executives at a wide range of global companies across different industries. Widely published in peer-reviewed journals and business publications, Paul was among the original contributors to PDMA’s first Handbook of Product Development (1996) as well as other editions. He provided material for PDMA’s 2004 ToolBook, and is a past contributing editor to R&D Magazine, and his work has appeared in the highly respected Journal of Product Innovation Management.

About Adept
Adept focuses on new product development (NPD) productivity and innovation management productivity. We work with clients across each level of capability to advance processes, systems, skills, methods, practices and cultural influences.

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Background Resources
Product Line Roadmapping resources page:

Product Line Roadmapping LinkedIn Group:

UpComing Workshop Incentive
15% discount off Strategizing and Roadmapping the Product Line Workshop, Apr 1-2, Chicago, IL. Promotion code: ProdMgmt. 
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