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This webcast introduces you to the positioning statement and illustrates how and why it works. Examples, best practices, and a downloadable template will be shared. This webcast is based on Mike Gospe’s new online course, Mastering Product Positioning.
Join Mike Gospe, author of the popular B2B guide book, The Marketing High Ground, as he shares insights on how product marketers and product managers are using positioning statements to drive better-focused product roadmaps and customer-relevant messaging.
Key Takeaways from participating in this webinar:
* Recognize positioning risks that can lead to product failure and communication disasters
* Discover how product positioning statements can help you build better products
* Hear how to use the tool to achieve organizational alignment
* Learn best practices for creating, critiquing, and applying your own positioning statement
* Download the positioning statement template
Participate and Win!
All participants will receive a 50% discount on Mike Gospe’s new online course, Mastering Product Positioning.
Who Should Attend
Product Managers, Product Marketing Managers, Project Managers, Program Managers and anyone responsible for creating product roadmaps or communicating product messages to customers.
Moderated by Cindy F. Solomon, Founder, Startup Product
About the Speaker
Mike Gospe is a noted author, accomplished marketing strategist, and corporate leader who understands what it takes to market and sell to today’s B2B companies. He is also a co-founder of KickStart Alliance, a marketing and sales leadership consulting team, where he delivers positioning and messaging “practical application workshops” and consultation. He’s written a number of action-oriented B2B books, including: Marketing Campaign Development, and The Marketing High Ground. His workshops and books are enjoyed by marketers around the world. www.linkedin.com/in/mikegospe @mikegospe
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.com