1. Get The Download: Positioning Statement Template


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Positioning statements come in all formats and lengths.

This version is based on the positioning theory offered by Jack Trout and Al Ries in their book Positioning, The Battle for Your Mind.






The positioning statement template has all the appearances of being a simple fill-in-the-blanks formula, but don’t be deceived. It requires careful thought to develop a unique statement that is focused, relevant, meaningful, and differentiating.

Video About Positioning Statement:

2. Take The Course: Mastering Product Positioning


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This course offers a thought-provoking approach to communication called positioning. Positioning starts with a value that needs to be communicated, whether about a product, a service, a company, an idea, or even a person. But, positioning is notwhat you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence that, exactly?

It starts with developing a positioning statement that unites and aligns your marketing, sales, product development, and engineering teams. This statement clarifies the value you offer to a specific target market. And to successfully execute against this statement, you not only need to be a marketing master, you need to be savvy in organizational politics and teamwork.

By the end of this course, you’ll learn how to use this unique and powerful tool to:

  • achieve organizational alignment
  • build better products
  • drive faster market success, and
  • beat your competition.

3.  Read The Book: The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere


Marketing High Ground Series books

The Marketing High Ground is about three things and how to do them well: building and evaluating personas, positioning statements, and messaging. Packed with practical and powerful advice, templates, and techniques this playbook is a valuable resource that guides marketers to dramatically improve their go-to-market programs and drive revenue.


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