Proposed @ProductCampSF Session: How I Used Lean to go from Idea to Paying Customers

Title: How I Used Lean to go from Idea to Paying Customers

Session Leader: Steven Cohn, @spcohn

Website:  http://ProdThink.com

Format: Presentation

ProdThink is my third start-up. I sold my prior two companies to LivingSocial and TripAdvisor.

In this session, I will walk through a case study of the tactics we used to: – Validate the need/pain point without writting any code

– Get our first customers using $50/day marketing budget

– Iterate on features to determine the “needle movers”

– Validate pricing

– Validate the Go-To-Market model

About ProdThink

As a multiple time founder, I have always been frustrated with the time it took and the manual effort involved in capturing feedback from users on new features. Quantitative measurement is good, but it doesn’t answer “why?” Only through customer interviews can you truly get “why.” But the customer interview process takes too long. We built ProdThink to let product teams capture feedback on features faster and thus iterate faster.

About Steve Cohn

My personal motto is: I try hard to be a good Father, Husband and Entrepreneur. ProdThink is my 3rd startup. I sold my first two to LivingSocial and TripAdvisor. I have had prior roles at DoubleClick, Quantcast, IBM and Merrill Lynch. I have an MBA from Harvard and an undergrad degree from George Washington. I have two high-energy boys (5 and 2 year old) and a very supportive wife.

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