Seeing Both Sides: The Product Management Revolution

The art of Product Management continues to evolve.

by Jeffrey Bussgang

The art of Product Management continues to evolve. I’ve enjoyed spending time with many VPs of product in the last year since I co-authored an HBS note on the role of the Product Manager to develop more insights, materials and case studies on that revolution.

Earlier this week I taught a seminar on product management to MIT Sloan students as part of their “Sloan Innovation Period (SIP)” curriculum.  Although it’s not exactly the EdX experience, in the spirit of open courseware, I thought others interested in the topic might enjoy the materials I used for the class, which are here.

jeff_photoBy Jeff Bussgang

Jeffrey Bussgang, a successful serial entrepreneur for ten years, is now a general partner at Flybridge Capital Partners, an early-stage venture capital firm with more than $500 million under management. Before becoming a venture capitalist, he was the cofounder of Upromise, the largest private source of college funding contributions in the United States. He serves as an entrepreneur in residence at Harvard Business School, where he earned an MBA with highest distinction. Bussgang writes a popular blog,, and lives in the Boston area with his wife and three children. Click here to see Jeff’s complete bio.

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