Soon we will be holding another event in Medellin, continue distilling innovative ideas and sharing this passion with the whole community of innovators StartupProduct!
Lanzamiento Distilled Innovation Challenge: Reto Coca-Cola
You can also engage with ideas that will be used as Ideas in the event, and can share in http://distilledinnovation.co/challenge/coca-cola
Proposed by the sponsor Coca-Cola challenge is: How can we make people have healthy lifestyles to reduce rates of obesity and overweight? Colombia Coca-Cola joins with this Innovation Challenge Open to the announcement made by the Ministry of Health to develop a menu of alternatives that can influence the community in order to reduce the rates of obesity and overweight and instill healthy habits . Alternatives must meet the following characteristics:
- Aimed at general population: total population because the high rates of obesity are not centralized in any specific population group.
- Sustainable over time
- High Impact