button1. Recognize that achieving product excellence is an ongoing journey requiring continuous learning.

2. Have a vision to make a difference by contributing value to an existing problem or solution space.

3. Listen to who is talking about the current situation, who cares about it, who is complaining, who has proposed solutions, and what current responses are in place.  Document this research with details about where the conversations are happening, who is making the most noise, history of the problem and how to access available data.

4. Start with the people and data identified in step 3 above to ask questions and test your assumptions. Create a blogroll, twitter list and alerts to stay up to date.

5. Talk about your vision and listen to feedback. Be open to different perspectives and views that frame the issue in opposing lights, angles and data points.

6. Let people know what you care about and invite people into an ongoing conversation as you continue to test assumptions and get feedback.

Get feedback from everyone!

Including those who know nothing about the problem, solution or products in the space.

7. Enroll others in joining the endeavor to contribute value and challenge them to take ownership of different data points and projects.

8. Consider every difficulty, challenge and obstacle as a learning opportunity to arrive at the solution and create a culture that rewards participation in the quest.

9. Align with others who are active in the problem and solution ecosystem.

10. Attend events where people congregate to question the methods, tactics, tools, processes, strategies and successes of those on the path to product excellence.

JOIN US FOR PRODUCT SUMMIT OAKLAND, California on October 9, 2015


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