What is Design-Thinking?

“Instead of specializing in only one field of knowledge (engineering, design, administration, etc.), you can use your full brain, left-side (logical, science) and right-side (creative, art), to trigger new connections and associations, and come up with innovative ideas.”

StartUP Product‘s insight:

By Alejandro Rios @alerios

For entrepreneurs to succeed, they need to think with their full brain and develop skills from Design, Development and Business among their startup team.

  • Leonardo da Vinci and all the other great minds from The Renaissance were really innovative, they put an end to an era of obscurity by a mix of humanism, science and art five centuries ago
  • Nowadays with innovation around the world: we are using Human-Centered and creativity tools like Design-Thinking to give shape to a better world.
  • One of the assumptions made by Design-Thinking is that creativity is not something that you either have or not, or an isolated “Eureka!” epiphany, but something that you can learn and manage.

Process, Tools and Methodology



IDEO’s Human-Centered Design toolkitand methods

Alejandro has proposed a session at Product Camp San Francisco October 12, 2013: A Design-Thinking approach to PM and Startups

Register today for Product Camp SF to propose your own session:pcampsf.com part of: Product Bootcamp San Francisco October 10-12, 2013:

Where do people who are passionate about product excellence learn how to manage products, find like minded professionals and mentors, learn from the mistakes of others, get perspectives outside of their domain, acquire tools to forward their product at every stage of the product lifecycle, discover role models, hone their art and craft for managing products across disciplines, stay up on the latest innovation and methodology, and share with others to forward their careers?

Announcing Product Bootcamp San Francisco October 10-12, 2013 at Broadway Studios, 435 Broadway, San Francisco, California. Three packed days of learning, networking and sharing with the best and brightest product leaders, practitioners and experts representing a wide spectrum of top companies, startups and products.

October 10 workshop day for people to get real product chops from understanding the competitive space to building great products the lean startup way. https://startupproduct.com/workshop-day/

October 11 is Startup Product Summit SF2 – a full day of product leaders, experts and visionaries sharing what they’ve learned to forward audience members in standing on their shoulders to propel their products and companies forward. https://startupproduct.com/startup-product-summit/ @startupproduct #startupproduct

October 12 is the true community unconference: Product Camp San Francisco! Everyone is invited to propose topics and present and everyone is on the team to create value through out the day. http://pcampsf.com  Twitter @productcampsf #pcampsf

See on venture-driven.com

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